Best e learning platforms

This article is for you if:

• You’re looking for the best e learning platform which fits your needs and fulfils your type of learning.
• You currently use normal online tools like teams, but you realize you need to switch to one that is more reliable, scalable and richer in features.

How does E-learning Platforms starts

In today’s digital age, education has transcended traditional boundaries and classrooms, thanks to the rapid advancement of technology. E-Learning platforms have emerged as a beacon of flexible and accessible education, offering a wide range of courses to learners worldwide.

Whether you’re a student looking to enhance your knowledge or a professional aiming to upskill, these top five e-learning platforms are here to revolutionize the way you learn.

Which are now the Top 5 E-Learning Platforms, and why?

1. Udemy: Udemy is synonymous with variety. Boasting a vast marketplace of over 130,000 courses, Udemy empowers both learners and educators to create and access content on a plethora of subjects. Whether you’re looking to delve into web development, photography, marketing, or even mindfulness, you’re bound to find a course that piques your interest. Udemy’s affordability and lifetime access to courses make it an excellent choice for self-paced learning.
2. Expertshare: In the ever-evolving landscape of online education, one platform has managed to carve a niche that sets it apart – Expertshare. This innovative platform offers a unique approach to e-learning by directly connecting knowledge seekers with industry experts. By providing a space for these experts to share their insights, Expertshare creates an unparalleled learning experience that goes beyond traditional course offerings. Expertshare have one of the best suppports an are able to specifically set up or change the e learning software on the needs of their customers.
3. Coursera: Coursera stands as a pioneer in the e-learning arena, offering courses from prestigious universities and institutions across the globe. With an impressive library of over 5,000 courses spanning diverse fields, learners can explore anything from computer science and data analysis to humanities and social sciences. Coursera’s specialization tracks provide in-depth knowledge, while its user-friendly interface and interactive assessments make learning engaging and enjoyable.
4. edX: Collaboratively founded by MIT and Harvard University, edX is a non-profit platform that offers university-level courses on an array of subjects. Known for its quality and rigor, edX hosts courses from renowned institutions globally. Learners can choose from individual courses or pursue comprehensive MicroMasters and Professional Certificate programs. edX’s commitment to academic excellence and its strong focus on verified certificates add credibility to learners’ accomplishments.
5. Khan Academy: Khan Academy has revolutionized education by offering a personalized learning experience, primarily focused on K-12 subjects. Founded with a mission to provide free, world-class education to anyone, anywhere, Khan Academy offers interactive exercises, instructional videos, and personalized dashboards to track progress. It’s an ideal platform for students seeking additional support or those looking to explore new subjects outside of their regular curriculum.

Why are E-learning platforms more important than ever before

E-Learning platforms have ushered in a new era of education, democratizing access to knowledge and fostering continuous learning. The top five platforms— Udemy, Expertshare, Coursera, edX and Khan Academy—stand as beacons of innovation, catering to learners of all ages and backgrounds.

Whether you’re aiming to acquire new skills, pursue higher education, or enhance your professional journey, these platforms offer a plethora of opportunities to quench your thirst for knowledge. Embrace the digital learning revolution and embark on a journey of self-discovery and growth. Your next learning adventure is just a click away!

Expertshare as the Best E-learning platform for specific needs

Empowering Learners with Unfiltered Wisdom: Expertshare’s standout feature is its emphasis on authentic, unfiltered knowledge-sharing. While traditional e-learning platforms rely on curated courses, Expertshare lets experts share their wisdom through various mediums such as live webinars, Q&A sessions, and recorded talks.

Learners benefit from a direct line to industry titans, gaining real-world insights and practical advice that go beyond what textbooks can offer.

Diverse Range of Industries: Whether you’re interested in medical section, entrepreneurship, artificial intelligence, fashion design, or sustainable agriculture, Expertshare covers a wide spectrum of industries. This diversity of subject matter ensures that learners have access to thought leaders and pioneers across various fields. By catering to niche interests, Expertshare truly democratizes learning, allowing enthusiasts to immerse themselves in topics that resonate with their passions.

Interactive Learning Experiences: Expertshare takes interactivity to the next level. Learners don’t just passively consume content; they actively engage with experts in dynamic ways. Live sessions enable real-time interaction, allowing learners to ask questions, seek clarification, and receive personalized guidance. This level of engagement fosters a sense of community and mentorship, enhancing the overall learning journey.

Real-World Applications: The insights shared on Expertshare aren’t just theoretical; they’re rooted in real-world experiences. Experts draw from their successes and failures, providing learners with invaluable insights into industry trends, challenges, and innovative solutions. This practical knowledge equips learners with the tools they need to navigate their chosen field with confidence.

Tailored Learning Paths: Expertshare understands that every learner’s journey is unique. The platform allows users to curate their own learning paths by selecting sessions and topics that align with their goals. Whether you’re a beginner looking for introductory sessions or an experienced professional seeking advanced insights, Expertshare tailors the learning experience to your individual needs. Request a demo of expertshare.

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Healthcare Training Solutions

The only thing that remains constant in a world where everything else changes so rapidly is the need to keep learning new things. Like many others, your company requires digital solutions to stay up-to-date with the ever-increasing volume of available information, technologies, and methodologies. This is a growing concern in the healthcare industry, and expertshare is the Digital Healthcare Solution your company needs to boost your productivity and increase your return on investment.

The healthcare industry requires ongoing employee training. As healthcare practices and technologies evolve, so does the industry. Also, the regulatory requirements in many countries stipulate training requirements for healthcare practitioners to undergo and complete at regular periods to maintain their status as practicing healthcare professionals.

There has been a lot of progress in medical science recently, but to put these new techniques into practice, doctors and other healthcare workers need regular training. Ignoring the need to invest in the ongoing education of your healthcare staff could have devastating consequences for both your patients and your business which prioritizes professionalism. Your organization can use the expertshare digital health innovation for more than just internal training purposes. You can also use it to educate patients in markets where this is permitted by local laws and regulatory requirements, and to organize public health awareness and training initiatives.

The rising popularity of expertshare as a Healthcare Training Solutions

Doctors and other medical staff must maintain a tight schedule due to the high volume of patients visiting hospitals and healthcare facilities like yours. Because of this, it is challenging for them to make time during these busy hours for training, especially in conventional classroom settings. expertshare offers convenient digital solutions in healthcare to the learning barrier facing your medical practitioners.

Using expertshare healthcare digital e-learning solutions, your medical professionals and other personnel can enroll in courses and training that can be completed at their own pace, from anywhere, at any time, using any digital device. The expertshare digital healthcare Swiss innovation has emerged as the go-to platform for modern healthcare organizations to record and publish educational materials for medical staff while creating a community of like-minded professionals who exchange ideas and knowledge.

expertshare offers the best Learning Management System, which caters to the e-learning needs of the healthcare sector. This aids in the effective education and growth of medical personnel, which, in turn, benefits their patients.

Why expertshare Healthcare Training Solutions?

• Data architecture: The data architecture of expertshare Healthcare Training Solutions is suitable for regulated enterprises and industries like healthcare and pharmaceuticals.
• Security: Different regulations exist to protect confidentiality depending on your jurisdiction. expertshare healthcare digital solutions guarantee the best protection and compliance with these regulations.
• Hybrid platform: expertshare digital healthcare solution is the only hybrid LMS that combines virtual e-learning and live events in one platform to promote rounded training of your healthcare professionals.
• Interactive platform: expertshare digital healthcare training solution facilitates different interaction modes among the users. You can conduct live voting, take questions, and users can make comments, create groups and follow each other on its social wall.
• Community building: As social creatures, our tendency is to find power in numbers. In today’s world of post pandemic, one of the lessons learnt is that community is essential to our general welfare. As mental health difficulties increase, so does the need to feel a sense of connectedness. With expertshare, you can organically form a community and build on the strengths of your company.
• Fully dynamic code: The expertshare healthcare training solutions allows you to personalize its appearance with your corporate branding.
• Customizable: The expertshare healthcare training solution is not a one-size-fits-all platform. You can customize it to suit your needs.
• Multi-language and multi-time zone functionality: This versatility makes the expertshare suitable for your healthcare facility regardless of your jurisdiction’s official language and time zone.
• 3D modeling: expertshare digital health innovations allow you to create 3D models of virtual event locations for your employees.

Benefits of Expertshare as a Healthcare Training Solution

The benefits of the virtual event which the expertshare digital solution offers can grow your organization’s performance by building your healthcare employees’ competence and educating your patients.

Benefits for healthcare professionals and caregivers

The education and preparation of your staff as healthcare professionals are reflected in the treatment you provide to patients. Your team can learn new skills and refresh their knowledge of intricate medical procedures with the help of expertshare. With a collection of training modules, your medical staff can improve their competence on.demand. expertshare is helpful for companies like yours when certification and Continuous Professional Development requirements demand training and retraining employees on the latest healthcare sector developments.

It’s not just that resources are readily available at the click of a mouse, how information is organized and disseminated makes expertshare a superior healthcare training solution to more conventional teaching techniques. It allows students to select their preferred learning style, like video lectures, documents, podcasts, or a combination. The medical professionals in your workforce can become more skilled with the help of expertshare’s innovative training methods.

Also, medical scenarios, such as surgical problems, can be recreated using VR and AR tools with the help of expertshare healthcare innovation solutions. The ability to put students through challenging medical procedures without endangering any patients boosts their self-assurance. Using these methods also helps them remember information better. As a result, you’ll have healthcare professionals who are both capable and confident in their ability to treat your patients.

Doctors and nurses have unusual working hours and incredibly full schedules, which makes it difficult for them to learn. Also, your healthcare professionals may work wildly different shifts from one another, making it challenging to plan a single, centralized in-person training session that works for everyone.

However, the digital healthcare solution offered by expertshare can deal with all these problems. Each HCP can learn at his/her own pace and on their schedule. Also, this setup of the expertshare digital solution enables your healthcare workers to address any individual knowledge gaps rather than enrolling in a comprehensive course that will likely repeat information they already know which is costly and inefficient. Your workforce is much more likely to complete training when the expertshare healthcare training solution allows learners to set their own pace.

Considering that theoretical study alone is insufficient, blended learning is integral to the expertshare healthcare training solutions. The goal is to provide in-person training with supplementary resources, including case studies, notes, video recordings, live events, and more that are accessible online. By combining these approaches, you can give your medical team a more rounded education than was previously possible.

The practice of medicine is heavily regulated. It might be daunting to keep up with the ever-increasing list of rules, regulations, and policies your employees must follow. In addition, it can be challenging for medical organizations like yours to monitor who among its staff has completed mandatory compliance training and who has not.

To ease administrative stress, consider using centralized healthcare innovation solutions like expertshare to monitor and keep tabs on compliance training. expertshare digital innovation in healthcare makes it easy to alert all relevant professionals to the availability and urgency of recently released compliance education. It enables your healthcare professionals to enroll in the course whenever convenient. In addition, your admin can monitor which employees are complying and send reminders to those who are not.

The rapid development in medical science is remarkable; your company can never be too modern. There is usually room for technical advancement and a greater demand for education. New research always uncovers better practices you have to adopt. A piece of new surgical equipment that simplify previously challenging procedures may get introduced. Also, studies may reveal unknown advantages of standard procedures. The list is endless.

Therefore, your healthcare providers must train regularly, including doctors, nurses, and others. Professionals in fields where keeping up with the latest research and advancements is essential yet time-consuming, requiring innovative digital solutions like expertshare to make it happen. How quickly hospitals implement these changes may be the difference between life and death for many patients.

Healthcare digital training solutions like expertshare make it easy to change courses, guides, and other instructional resources. You can also provide abridged versions of the updates so HCPs can quickly see what’s new. Because of expertshare’s Healthcare Training Solution, your staff will always have access to the most up-to-date data, allowing them to do their jobs more effectively than ever.

With everything in one location, it’s much simpler for your admin and course instructors to update course materials with the most recent versions as they become available.

With the expertshare’s built-in reporting features, healthcare companies like yours can track your staff’s progress in training and education, plus see what courses are more popular or not. In other words, you’ll be able to monitor the development of your medical professionals and steer them toward fulfilling careers.

You can examine their grades, attendance records, and time sheets to ensure they are up to par with the requirements of your organization. The expertshare Healthcare Training Solution’s reporting tools that help you keep track of your healthcare workers’ credentials and Continuous Professional Development in case of a regulatory or government agency’s audit.

To train your healthcare staff in the past, you had to send them to conferences or bring in healthcare specialists from all over the world to teach classes at your facility. The time and energy spent preparing for the trip and paying for the necessary equipment and lodgings are always substantial.

Your staff can take most of these lessons in a digital format thanks to the expertshare digital healthcare innovation. Instead of taking time away from their busy schedules to travel to conferences, your staff members can train in online virtual events and still gain valuable knowledge about the most cutting-edge technologies and innovations in healthcare. You also won’t have to pay the fees associated with physical training sessions. To save time and effort, you can recycle previously created training and webinar content instead of starting from scratch every few months. The cost-saving feature of the expertshare Healthcare Training Solution frees up your capital for more pressing priorities.

Get your Healthcare Training Solutions with expertshare

Access to a specialized online learning platform that meets your healthcare professionals’ unique requirements can profoundly affect their career growth. expertshare has taken a giant stride in this aspect as it allows you to combine in-person instruction with digital resources easily. Your healthcare personnel will be better able to provide better care for your patients due to their increased knowledge of compliance-related issues made possible by this platform.

expertshare does more than only help you comply with rules and monitor employee training. It also boosts your organization’s branding and credibility in the eyes of patients/clients. With the help of expertshare, medical facilities like yours can get Healthcare Training Solutions adapted to your specific requirements.

Care to know more about the expertshare platform? Feel free to request a demo.

Best LMS for Healthcare

A learning management system for healthcare is useless if it fails to provide your healthcare organization the adaptability it needs to train employees for the post-pandemic era. The problem with most healthcare LMS is that they offer generic answers to the unique challenges you face as a forward-thinking organization.

Contrariwise, the most effective learning management systems for healthcare are flexible enough to meet your changing requirements. Also, it should be a platform that humanizes digital processes through live and interactive events in online education. It needs to be a hybrid or cross-platform application that is as user-friendly as a conventional classroom.

Expertshare, the industry-leading LMS for healthcare, now provides an innovative hybrid solution to help you transform your organization’s operations and staff training without sacrificing the patient quality of care. With this system, your team will be empowered to build modules for the medical staff without disrupting their workflow. Expertshare’s versatility boosts users’ knowledge and output equally. Request a demo to see how we can help your organization.

Expertshare Healthcare LMS Solutions

Since its inception, Expertshare has grown to become the industry-standard healthcare LMS. The platform’s most valuable features are the software’s accessibility and ease of use. You don’t have to understand the underlying technical ideas and methods to use Expertshare in your company.

Using this service, healthcare business owners can provide their staff with regular training sessions, certification, and ongoing education. This is necessary to keep up with rapidly evolving technologies and business practices while complying with new regulations in the healthcare industry.

Expertshare, in a nutshell, serves as a condensed training program for all of your healthcare workers and educators. Like a traditional educational setting, it begins with a theoretical review of the course material, followed by exercises designed to put that material into practice. The e-learning platform also includes a testing component.

The leading healthcare LMS follows a similar concept, making a learning platform readily available and user-friendly to anybody with interest. Using the best LMS for healthcare for training purposes improves performance in the long run while providing a comprehensive solution for e-learning in healthcare. You need to fully understand what sets Expertshare apart from other learning management systems for healthcare and how its unique features compensate for the flaws of others.

How Expertshare Transforms Healthcare Innovation

Many innovations have been made in the recent decade to improve the quality of life for people worldwide. The Telemedicine System is a one-of-a-kind robot that helps those who aren’t getting the attention they need during their visits by keeping track of their medical records and vitals. The MelaFind optical scanner is one example of a recent advancement that aids doctors in making the call to do invasive biopsies.

These are only two of the dozens of new technologies appearing daily in the medical field. Your healthcare providers will not be able to provide top-notch treatment to their patients unless they are adequately trained to use these innovative new tools. The problem is that their daily schedules are always busy, leaving them little time to learn about these new developments elsewhere.

Expertshare, as the best LMS for healthcare, can aid in instructing your medical staff on the proper use of cutting-edge in-house technology. Your medical team will be able to continually improve their skills without having to waste time away from the office.

Healthcare businesses like yours value employee education because it helps them provide better patient care, adapt to organizational changes, and meet patients’ expectations. You understand that the entire organization benefits when employees take healthcare courses on the Expertshare learning management system for healthcare.

Expertshare Unique Features and Benefits

What sets Expertshare Apart as the Best Healthcare LMS?

Expertshare’s functionality is the total of the capabilities that have made it the go-to e-learning platform in the healthcare sector. Here we’ll go over the fundamentals of the Expertshare LMS:

Partner with Expertshare, the best LMS for Healthcare

In the healthcare industry, the consequences of insufficient training could be catastrophic. Fortunately, it’s not too hard to develop and manage healthcare learning and training programs and fulfill your organization’s needs with the best healthcare learning management system, such as Expertshare, in your arsenal. Increased employee engagement, capacity, and contentment will positively affect the efficiency and operation of your healthcare establishment. Unlike other healthcare learning management system platforms, Expertshare prioritizes efficiency informed by adequate and incremental education.

Care to learn how the Expertshare hospital learning management system can help you grow your staff capacity?

Request a demo now!

There is a wide range of virtual networking ideas that companies can choose from. It is important to select an idea that fits well with the attendees, so that they feel comfortable and actively engaged during the event. In this article you will learn what is virtual networking, benefits that virtual networking brings you, what is significant in virtual networking events, the right introduction of virtual networking ideas, and 4 virtual networking ideas you can easily adopt.

What is virtual networking

The process of forming a mutually advantageous relationship with other people, future clients or consumers during a virtual event is known as virtual networking. The intangible benefits of engaging with other experts in or related to your field are known as virtual networking benefits.

Networking activities often produce the best outcomes. There are numerous other benefits to networking, the most significant of which is the opportunity to share expertise.

Virtual networking is no exception. It is done on a virtual networking platform, like expertshare, where attendees can connect with other like-minded people virtually.

Benefits of virtual networking

To reap the benefits of a virtual network, you must first understand what business networking benefits you can obtain and how they can assist your company in increasing sales, increasing efficiency and morale, and increasing brand awareness.

Virtual networks offer companies a variety of benefits to have a positive impact on their businesses, employees, as well as business partners. It also makes it easy to build relationships with new people globally. Additionally, you can strengthen the already existing relationships between business partners and colleagues.

Thus, virtual networking helps to:

• Build mutually beneficial relationships with like-minded people
• Maintain contact with existing business partners and colleagues
• Communicate with people who share your interests
• Establish contact with new business partners
• Collect additional information and viewpoints
• Strengthen employee loyalty and morale
• Assist in the sales of products
• Increase Brand awareness

What is significant in virtual networking?

Purposeful virtual networking has many benefits. It brings individuals and companies together, allowing for effective collaborations and breakthroughs. However, not all networking events are successful. Understanding your potential attendees and using engaging networking event ideas to organize and execute the entire event is essential to hosting an interesting virtual event.

Moreover, if you’re not cautious, these virtual events can deteriorate into boring, one-way lectures, with lots of attendees nodding off or scanning their phones! Without prompts to encourage attendees to mix, they may wind up keeping in their own social bubble, chatting with people they already know.

The right introduction of virtual networking ideas

What is important in virtual networking is to provide a space where your attendees feel comfortable. To be successful, event planners must think of new ways to make such gatherings as engaging, entertaining, and fruitful as possible. Therefore, each attendee should always have the opportunity and motivation to actively participate in the event.

Before the virtual or hybrid event, you should decide what you want to achieve with the event. The question of what impression you want your event to leave on your attendees is essential because it will help you to strengthen your relationship or the relationship of your attendees with each other, and thus strengthen the cooperation to achieve your goals.

Event planners should also convey what essential features will be available and provide instructions ahead of time as a best practice. Attendees will be able to acquaint themselves with the platform ahead of time, and fully utilize the features that will assist them in achieving their event objectives.

Read also: How to host a virtual networking event

4 Virtual Networking Ideas

Here are 5 simple virtual networking ideas that are easy to replicate on expertshare, and can be hosted without the need for any additional equipment:

1. Personal 1:1 chats or video calls

One-to-one conversations can be more meaningful as it helps you connect more deeply than when you are in a group. For example, attendees can be randomly paired and have five minutes to exchange ideas. After that, they are randomly paired again, and are given five minutes again. To give the conversations more fire, the time can be reduced with each conversation. The second one could be four minutes, then three minutes, and so on. In this way, the time adds momentum and more liveliness.

It is best to start these one-on-one conversations with guiding questions to break the ice at the beginning and have a specific intention for the conversation. You can base these leading questions on what the goal of the event is. They can be personal questions, for example, to improve the relationship with each other, or business questions to find new innovations for the company.

Another example is that attendees can choose who they want to connect with and make this connection spontaneously.

2. AI powered matchmaking for targeted connections

Virtual events are designed to deliver a specific message, interact with potential attendees, expand connections, improve engagement, and generate more leads and income. It’s not easy to sift through hundreds or thousands of individuals at an event to find the ideal prospect with whom to continue interacting.

AI matchmaking aids in the discovery of the most appropriate attendees for the user’s interests at the event, allowing them to communicate with them further. It also saves time by identifying the most relevant matches and facilitates networking through virtual gatherings. Attendees can then hold real-time conversations and communicate with appropriate attendees using the chat or video features mentioned above.

Knowing your attendees’ interests and objectives before the event can be incredibly beneficial to you as an event organizer. And this is exactly what the targeted connections technique does. Prior to the event, you send out a brief survey to each of your attendees. Questions on the form can help you learn more about their background, interests, and why they are attending the event.

You can then use those responses to match them with potential attendees, using AI powered matchmaking, then send them this customized list of 8 to 10 persons. This method is especially useful if your attendees are pressed for time, and you have a long list of attendees.

3. Virtual roundtable

Roundtables are created by separating guests into groups of five or six in different virtual breakout rooms. These gatherings are a great method to get people to communicate, brainstorm, and work with one another. It allows users to meet multiple people at once, minimizing the need to divulge personal information on a one-on-one basis.

A successful roundtable, therefore, needs careful organization in terms of who to group with whom. It also needs an engaging moderator who continues to provide intriguing cues and questions for each virtual table to use to get to know one another better.

4. Gamification

The process of incorporating game aspects into non-game situations, such as virtual events, is known as gamification. Games are a great approach to educate and engage attendees, at the same time encouraging them to feel like they’re part of a wider community while also earning prizes and badges.

In virtual event contexts, maintaining engagement is an ongoing problem. It’s much easier to zone out when attendees aren’t physically present. Plus, distractions in our homes and the constant urge to check social media notifications make staying focused and attentive much more difficult.

If you’re going to gamify, make sure you have a plan and a strategy in place. If you want to enhance attendee engagement during sessions, for example, gamification components like in-session polling, and trivia questions could be useful.

In order for your virtual event gamification to be successful, attendees must grasp the rules and awards in order to be motivated to participate. Create curiosity in the build up to the virtual event, explain how it works and how participation will be rewarded. To encourage attendees to participate, make it obvious what they will gain or lose by doing so. (This is a fantastic opportunity to partner with sponsors for prizes if appropriate.)

Make sure your speakers and presenters are engaged as well. Integrate scavenger hunt clues and trivia questions into their presentations, and they’ll be paying attention more than ever before.

Leaderboards should be a part of your event gamification plan. Automated leaderboards, or at least sporadic updates on the top leaders during a live event, can promote competition by letting attendees know where they are in relation to other participants.

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Marketing an online event is one of the most important parts of planning an online event. There are several ways to use marketing to attract new customers to an event. Marketing should put the customer first and look at how best to reach them. Learn in this article how to successfully market your virtual event to see your existing and new customers in your next event.

What is a virtual event?

Virtual events are local events that no longer take place on site but online. The process of these can always be different. They can be events like online webinars about a certain topic your participants want to learn more about, online meetings with business partners or colleagues or business presentations of a new product to network with potential customers. They help you communicate with new people without being tied to one place. Recommended article: What are Online Events?

How to market a virtual event:

Just like live events, your virtual event needs to be promoted to make it successful. The goal of marketing is to make sure that every one of your desired attendees knows that your event is coming up. You want them to know the benefits of your event so that they are excited and don’t want to wait for your event. Proper marketing helps you do just that. There is not only one way to market an event. However, all ways give information to the interested parties. They are mostly: • Why they should attend your event • What type of event you are planning • Who will be at the event • When you plan it • What happens at the event • How they can participate To make your next event planning easier, we’ve written for you the 5 best ways to successfully market your Virtual Event. They are divided into:

1. Planning: Use the time to your advantage

Your event should be announced as early as possible to all attendees. Once you have an exact or approximate time for your event, it should be given directly to the interested parties. This will give them plenty of time to prepare for the event early on and allow them to keep the time frame free for your event.  If your event is going to run for a longer period of time, like one to several weeks, then it should be actively promoted long before the event. However, if your event will take place over a shorter period of time and your participants have the flexibility to commit to your event, then it can be promoted at shorter notice. Most events are promoted very strongly about 4-6 weeks before they start. Especially shortly before the event start, a lot of time should be put into the sales process.

2. Social media: Attract new participants

Advertising via social media brings many advantages. Channels such as Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube are very suitable for this. Before marketing, it is important to know which channel is best to use to promote your event. To do this, you should figure out where your desired audience for the event is best to reach. This is because each social media channel has different types of users whose interests are different. So it’s not the type of event that should determine which social media channel you promote on. It’s the audience you want to join your event. To do this, find out which channels they are most engaged on. Feel free to ask your best existing customers which platform they feel comfortable on to attract like customers. Once you figure out where your target audience is most, start promoting right there. Here are a few tips for successfully promoting via social media:

• Your event should be re-announced regularly on social media platforms. The promotion should be varied, exciting and helpful for the reader.
• Create an editorial plan with content you want to publish. Keep a good overview and create a good mix of different content.
• Give insights into what your event will look like with material such as videos, live videos and pictures. This is the best way for your attendees to get a glimpse of your upcoming event.
• Use sweepstakes to generate more reach for your event and ultimately attract more attendees.
• Work with relevant people and bloggers who are active in the same industry.
• Use testimonials from past experience. Social proof is one of the most powerful forms of marketing that builds a lot of trust with prospects.

Recommended article: How to promote a virtual event on social media

3. Email marketing: Your personal salesperson

Email is one of the best ways to speak directly to your customer. Unlike anything else online, email is one of the most personal ways to talk to your customer. Plus, you’re reaching people who have already come into contact with you in some way. The chances that these people will be interested in your event or product are high. If you have your own website, you may already be generating email contacts and have an existing list. Through this you can promote your event with good images and useful texts. It is important that you write your emails correctly. The text is the heart of your email. Also use an event newsletter and update it regularly. In this you can also organize a competition to increase engagement. Use your creativity here and arouse the interest of your customers.

4. Landing page: Everything your customer needs

To present your online event in the right way, you can use your own landing page, where interested participants get all the important data. It helps searchers to get all the information about your event as detailed as necessary, so that the interested party has no more questions and buys his ticket. Your landing page does not have to be fancy or particularly beautiful.  However, it should answer all the W-questions that the reader might ask about your event. These can be for example:  • Why should the attendee attend your event? • Who are the speakers at the event? • What does he or she get out of attending your event? • How will the event take place? Also, a FAQ section where your potential attendees can find answers to the most frequently asked questions will help you sell more tickets.

5. Partner: Leverage the network of others

Any type of event is a great networking opportunity. This starts long before the actual event. To better get the word out about your event and invite more attendees, you can work with partners in your industry. For this it is important that you work with people who have the same target group as you and whose cooperation harmonizes. Good ways to do this are to work with people who have already built trust with your desired participants. They can help you attract more attendees to your events with the help of advertising. Together, you can promote your event to your community. This can be accomplished in a number of ways. For example, you can do email marketing together using a newsletter, advertise on websites or social media, and run ads together. You can also involve event sponsors in your event communications. As well as use the participants of your event such as speakers,lecturers to contributors such as actors and artists. Use everyone involved as advertising so you don’t miss out on any coverage here and you can make sure everyone knows about your event.  There are no limits to your creativity when it comes to marketing your event.

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A virtual online event enables you to have an event that takes place in virtual space. Virtual online events are an integral and important part of modern companies. Because they bring you a lot of advantages, such as additional sales, improvement of company culture, strengthening of team cohesion as well as customer conversion and retention. In this article you will learn what an online event is, what they bring you, what types of online events there are and how you can organize one.

What are online virtual events

Virtual events allow presence events to be held online. With the right software, participants can connect and communicate with each other. This means that they can see each other, talk, comment and share their screen with other participants. These online events can be easily attended from home, office or public places. For this, the participants only need a participant link, with which they can participate in the event.

The advantages of virtual online events

The advantages of virtual online events

In the era of digitalization, a large proportion of activities getting shifted to the internet. Companies in digital industries have long relied on online events because they want to take advantage of their added value. There are several key benefits associated with online events, which we will discuss below:

Unlimited reach: Online events do not require travel, and thus can be joined from anywhere in the world. This allows many participants to join international conferences/events. Participants require a good internet access and an internet enabled device. Especially for events in the international area, this easy access offers easier communication for companies.

Cheaper for organizers: In virtual events many costs, which are common in presence events, are omitted. Expenses such as finding and booking the right location, travel of speakers or special guests, accommodation and catering services are no longer additional costs for companies.

Cost-saving for guests: Digital events are also cheaper for participants. This is because they enable them to avoid having to book flights, train tickets or hotel rooms. Guests can invest this travel time in other ways, such as a longer event. In addition, the costs for virtual events are usually cheaper, due to lower fixed costs for the organizers.

Individual design: Thanks to different backgrounds in the software, the appropriate atmosphere can be created. This allows the presentation to be designed in an attractive environment. Thus, organizers can present their online events in a pleasant atmosphere that makes the customer feel comfortable during the event. The advantage of this is that it leaves a lasting impression of the event on the participants.

Flexible organization: Locations have to be booked well in advance in order to organize a presence event. Virtual events do not need such circumstances. The only thing guests require is a free period of time in which they can join the event. These times can be set a few months in advance or a few hours before the event if it is a more short term event.

Security in pandemic times: The ability to host online events allow companies to count on security. They protect their company from having to cancel the event at short notice and having to pay for all costs because participants cannot join the event.

The different types of online events

With the help of new software and further developed tools as well as new ones, almost any type of event can be moved to the digital space. The most used formats of online events are:

Online meetings

The simplest and most well-known type of digital event is the meeting. For many employees in the home office and remote teams, video calls are already standard in many companies. Mostly in these meetings, small groups discuss various topics and talk about their current challenges.

Digital workshops & training courses

Online workshops, webinars and training courses have been an alternative to in-person offers for years. The flexibility of location and time is what makes this format so popular. With digital workshops, companies are as flexible as possible, as they can be offered at any time and anywhere. These advantages can be put to good use if certain knowledge on a certain topic has to be conveyed to employees on a regular basis.

Virtual team building events

Team building relies on the shared experience. To cope with tasks in a team, to compete with each other or to get to know each other from the private side in a relaxed atmosphere. This can, but does not have to, happen in person. Thanks to virtual experiences, these can easily take place online.

Online conferences

In online conferences, there is a fixed schedule in which different speakers give lectures or workshops on different topics. With the help of video calls and presentations, conferences can easily take place purely digitally.

Virtual fairs

Trade fairs are an important part of branding for companies. An impressive presentation communicates tangible information in a closer relationship, directly with the customer. This exchange enables new business contacts to arise between companies or company customers.

What is needed for a virtual online event

The requirements for online events are fundamentally different from present events. Here the focus is more on what it takes to host an online event in which participants can join. The main points for this are:

Functioning Internet

The basic requirement to run online events, but also to participate in them, is an Internet connection that ensures a trouble-free transmission of images and sound.

Hardware

In addition to a laptop and monitors, good video equipment such as good cameras and professional microphones are an important component. Especially for formal events or conferences and workshops on a larger scale, this is indispensable. The demands on the streaming equipment depend on the presenting format and the target group of the event.

Software/Tool

Depending on the event format, the appropriate software must be used for the event. It is essential that the software meets all the requirements of the event. For example, if different participants are to present or if the group is to be divided into different smaller groups, the software must be individually adaptable. For every event need, there are solutions that the right provider can provide.

The differences between presence event and virtual online event

The differences between presence event and virtual online event

The similarities between an online virtual event and a live event can be clearly seen in a few points. The most important of these are:

• Virtual online events can be flexible and independent of location. In this way, participants from other cities or countries can visit the event without much effort and without additional costs for travel and accommodation. Live events, on the other hand, are always location-specific and less flexible for participants and companies to plan.

• The costs of virtual online events are much cheaper because everything takes place via one software. In the case of physical events, there are still typical event costs such as renting premises, catering, and security personnel. The costs for the event technology are also much higher in most cases.

• In virtual online events, there is not so much focus on networking. Although technology makes it very easy to connect with new people from all over the world, this aspect is not used very often. The software makes it easy to create 1 to 1 rooms where new potential business partners or customers can meet. So far, there has been more networking with new people at live events.

Hybrid Event Software: What features should you look for?

The event industry is a sector that knows how to renew itself. Lately, the industry has been surprised by the democratization of virtual and hybrid events (be sure to read our article on this subject). As an event organizer, you also had to adapt to be able to answer your customers' requests, as before. No need to panic! Hybrid event software is there to help you.Their advantages are multiple and allow you to adapt to changes with ease.

There are some important features that your hybrid event software should have if you want your online event to be successful. These features will make sure that your attendees can follow their own agenda when they are participating.

Features that simplify the life of an event organizer

A good hybrid event software must be a tool that is easy and quick to use and that can be used by all team members, whether they are internal or external. If you use an agency to help you, for example, the external providers must also be able to handle the tool. Of course, it must offer features that simplify the life of the organizer.

For example, expertshare offers to increase productivity before and after the event. In particular, you can manage your teams by assigning roles and tasks to each one, which simplifies the management of the strategy. Multiple parameters are offered to manage the registration of participants, the check-in on the day or the engagement of the audience during the event. All the data collected is carefully kept for analysis at the end of the event.

Most Event Management Software has also adapted to the health crisis the world is currently facing (and Eventdrive is the first!). Some have added functionality through plugins or patches. Others, such as Eventdrive, have developed features within their tool itself. By doing so, this kind of platform really stands out by offering an all-in-one solution that fits perfectly with virtual events. But what are their advantages?

Vital features of Hybrid Event Software

Content Delivery

The most important part of your conference is the content since that is what the attendees are coming for. You want to engage your audience and that is why you should aim for a platform that allows you to use multiple sources of content whether it’s a live feed with speakers and vendors or pre-recorded videos. A good platform allows you to use and share any kind of content that you can imagine.

Live broadcast

Whether your event is 100% virtual, or also has a face-to-face component, EMS allows for live streaming. You can choose to stream the PowerPoint presentation that the presenter uses to support his or her remarks, or simply film the presentation.

There are several options available to you. The first and easiest is to let the speaker use his webcam and share his screen. If you have a little more money, you can also film the speaker and use the video feed to switch from the video to the presentation slides during the broadcast. For added convenience, you can also have one speaker do the talking and another person do the screen sharing during the presentation.

To be in line with your brand image, you can customize the interface of your virtual event and thus ensure a perfect participant experience in line with your brand image. The hidden purpose of your event is to showcase your brand, right? You can't do that on a simple video conferencing tool.

Branding

Of course, one of the features that should not be missing is a branding feature. You want your registration pages or your web app to be fully customizable with your own logo, your own corporate design etc. This way, your audience will feel safe and not like being taken to dozens of different websites.

Offer multi-session events

By using Hybrid Event Management Software, it is possible to offer multi-session events, as in a face-to-face event. When the participant registers, he can access a personalized agenda and select several sessions he would like to attend.

This kind of functionality does not exist on a classic video conference software and can be a real bonus for your project! It gives you the possibility to organize larger events, to call on several speakers, and even to reach a larger audience by offering different types of sessions.

Set up a chat

An important point when organizing a virtual event is to maintain a high level of engagement. Set up a virtual chat throughout the presentation to engage remote participants. You can let your presenter interact with remote participants at the same time as those on site, as if everyone was in the same room!

Organizing a virtual event should not make us forget one of the key elements of a successful event: a happy audience. By setting up a chat, you allow them to express themselves in real time and ask the questions they want in real time.

Broadcast a replay of your event

Even if the organization of a virtual event facilitates access for a large number of participants, some of them may be unable to watch the live broadcast. Your event may also have been so popular that your audience would like the opportunity to watch it again. This is possible with event management software.

As soon as the event is over, you can make your event available for replay on your event website. This can also be an opportunity to contact your participants after the event, to ask them for their feedback with a satisfaction survey, while providing them with the replay link.

Finally, as an organizer, having access to the images can also be beneficial and help you prepare a video that highlights only the best moments for example.

Personalized Schedules and Agendas

Your audience should always know where they can go. In this regard, personalized agendas are crucial for hybrid events. It might for example be needed that your in-person audience will participate in other breakout sessions than your virtual online audience.

Securing your data

Event management software takes the protection of your data to heart and provides maximum security. For example, access to the virtual conference can be protected by a password. An access code that is only held by the participants of the event, who have received a unique link to access it!

Some event management software goes even further. Sometimes, it is necessary to obtain prior authorization to install software on one's professional computer, which is not necessarily obvious.

Sponsorship and Virtual Booths

It’s not just the attendees that you need to cater to. Your sponsors and exhibitors might also want more than just an in-person booth. So what if they suddenly want a virtual booth as well? You need to make sure in advance that you know their special wishes. Otherwise, the whole organization of the event might turn into a nightmare.

Attendee Tracking

Knowing about the preferences of the attendees and what sessions they participated in can be very helpful. This way, you might find out what your prospective customers like best and you can create new products which will cater to their needs.

Attendee tracking for hybrid events is something that should not be an extra feature that will cost you an extra fee. Something that important should be included in the basic fee already. Combining this data with the option to send certain participants surveys or other kinds of messages, gives you an unfair advantage with regards to your upcoming marketing efforts.

Analytics and Reporting

Without any analytics and reporting, it will be very hard to determine how successful your event was. User tracking data and reports based on these metrics are vital.

expertshare, for example, offers tracking for the following reporting features:

• App users and adoption rates
• App user engagement (feed posts, booth scans, notes taken, shared contacts, etc.)
• Number of workspace agenda sessions
• App user devices and operating systems used to access the workspace
• Workspace documents and their sizes
• Live Chat and Social Media-Inspired Networking
• Networking is often a major reason people attend events, so it’s important to find a hybrid event platform that offers intuitive live chat and messaging features.

Most hybrid event software platforms basically copy social media sites because they simply work. So each attendee in this case, will get his own personal profile page. And then they can also comment, add friends, watch live-streams or on-demand content. These are all things that we have gotten used to.

Work with the right Hybrid Event Software Vendor

Organizing an event, whether it is face-to-face, virtual or hybrid, requires a lot of time, effort and energy. The role of a hybrid event software is above all to simplify your life. Take the time to review your expectations and you will easily find the EMS that meets all your needs! Whether it's the centralization of data or the automation of tasks, hybrid event management software allows organizers to save a lot of time.

You need a vendor that can accommodate your in-person and virtual needs. Our technology at expertshare for example can be used across the web and over an app. You want the experience for your audience to be a smooth and seamless one. Wherever and however they attend: If you’re ready to get started, feel free to contact us.

Pharmaceutical industry conferences, internal communications, and training events are effective in providing a virtual platform and pharma event app to the industry. They bring together colleagues or individuals who are not based in the same location.

Product launches are typical virtual pharmaceutical industry events. If you need to communicate information to a large and diverse audience, going virtual saves time and money. It also more collaborative and engaging when done correctly. Just make sure that you have the right kind of pharma event app which has all the features you need.

The pillars of an event management app

1) Centralization

A single event software to centralize all your data. No need to use a plethora of tools: you don't have to create new accounts and spend time navigating from one tool to another. You reduce training time by a factor of 5, time that you can now spend on creating value.

2) Automation

A complete and powerful infrastructure to save time intelligently. For 50 events per year, using an event management platform or app saves almost 175 hours per year, or just over 7 days! Program your invitation campaigns, whether by email or SMS, collect data in a single entry point, automatically manage the validation process of your event budget.

3) Personalization

A smart interface to personalize your attendees' experience but also your event management experience. From an event management platform to guest satisfaction, there is only one step. With an event app software, you can create a custom event, with your image and colors, accompany participants in their relationship with your brand and your event, analyze with relevance all the data you have collected.

How do Virtual Conferences Differ from In-Person Events?

A virtual conference or training session includes the features of a physical event. Examples include live content in a branded auditorium and, the opportunity to ask questions. Conferences have also expanded their capabilities to engage and interact with attendees. Interaction can be created through live, audio, and video chat, as well as online networking booths.

Analytics are a key advantage of virtually delivering pharmaceutical industry events. Analytics include anything from the number of questions asked to the number of times an attendee has revisited the content.

Examples of where expertshare can be used:

Investor MeetingsAdvisoryKey Opinion LeaderWorld Congress/ ConventionSpeaker TrainingAnnual Shareholders MeetingsProduct LaunchEducational Dinner MeetingsContinuing Medical Education (CME)

Hybrid meetings provide the most effective means of communication and learning exchange. expertshare has experience with a variety of virtual and hybrid meetings. We can custom-tailor a pharma event app to meet your unique needs. We are the ideal partner to assist you in delivering an effective, informative program to all attendees. This is thanks to our comprehensive understanding of presentation expectations.

Why do you need a pharma event app?

You always need to ensure a seamless flow of information during a pharmaceutical conference of seminar. Our real time agenda allows attendees to create their own agenda and event calendar. Even if there are sudden changes, all guests will be updated automatically. And urgent notices can even be transferred via a push message.

Moreover, you can provide your audience with all the extra materials that are being shared during such a conference, like documents, photos, videos, presentations etc. If you're sharing knowledge, this makes it really easy for the guests to just follow the presentations without them having to hunt down the place where they can get e.g. the link for the videos or photos being shared on stage.

Your audience will have a constant access to all the teaching materials during and long after the event. Scientific content is valuable and we know how important it is for your audience to have access to it. That is why we gather and store all the files right in the app. Contact us if you want to know more about how an event app can help you with your own events.

Why a mobile app at my event?

A study conducted by Goldman Sachs showed that over 75% of the world's population owns a smartphone and that number is only growing. Despite the exceptions that prove the rule (yes, there are some!), the majority of your guests are comfortable with the concept of mobile apps and their use.

As a pharma event organizer, you are probably already fond of the packages that allow you to create a website dedicated to your event. You can thus indicate all the necessary information such as the place where the event will take place, the schedule and all useful practical information.

You can also put the program of your event, as well as the profile of the speakers who will speak for example. If you are really up to date with technology, your guests can also register directly on your site. However, if this is not yet the case, we invite you to contact us so that we can present you our solution!

By using a mobile application during your event, all these options are available on smartphones and optimized to the format of your device. The advantages are numerous...

Advantages of using a pharma event app

Very easy to use

Mobile applications have the advantage of being formatted for much smaller screens, so their use must be simplified compared to a classic computer navigation. The goal is to make your participants' experience as easy as possible. A 2 year old could use it!

Centralization of all information

The mobile application of your event must be the reflection of your website. That's why all the information available online from a computer is also available on a smartphone. Only the navigation is different.

A real time update

Same positive point as on a computer, a mobile application can be updated at any time. The latest information is therefore available to your guests. They can follow their personalized agenda and know what time the next workshop starts!

Accessible anywhere and anytime

The big bonus of a mobile event application is its accessibility. You always have your mobile with you, right? Well, by having your phone with you, you also have your mobile application and therefore the information about your event. It is also convenient to communicate with your guests, thanks to a push notification system for example.

An important statistical follow-up

In the same way that you can follow the performance of your website, the mobile application allows a detailed statistical follow-up. You will know what worked well and what needs to be improved in your next application: number of connections, services used, engagement rate!

Maximum interactivity

A memorable event is an event during which you have had a unique experience. And this unique experience is above all about creating links. An application can help you in this sense.

The webapp

A webapp is a mobile application accessible and executable through a cell phone Internet browser. It is not hosted on the phone directly but is accessible through a web address. In this sense, a webapp does not require a publication on the stores. The customization of your application according to the charter of your event is of course always possible. A real gain of time and freedom for you!

The native application

If you prefer your event to have its own dedicated native application, it is also possible. The participant will then have to go to the stores to download and host it, but it will be at his fingertips at all times! Available on Android and iOS, your native app is easily downloadable by your guests and works on all types of devices.

A plethora of features in your app

Information sharing

The participant has access to his personalized agenda with automatic alerts according to his registration to certain sessions. They can also find practical information, an access map to the event location, contact information...

They can also download files (speakers' presentations for example!) in the language of their choice.

Networking

Participants have access to the directory of all participants, can exchange in real time and even book meetings.

Instaphoto

Creating memories is often a priority during events. Your attendees will be able to take pictures from the mobile application, share them on the event news feed and react to other attendees' snapshots.

Highlighting partners

In a few clicks, you can create a page dedicated to each of your partners or speakers, linked to their social networks or website.

Interactivity

Because creating a link between participants is a major stake of your event, you should try out these fun and interactive features:

• Votes
• Quiz
• Questions / answers
• Chat
• Word clouds

All this with live broadcasting to wow your attendees! Through a moderation platform, you can choose which activities are open or not. For example, participants will not have access to your word cloud before the workshop.

Need a pharma event app? Get in touch!

If you have any questions regarding the customization of your event's mobile application, its handling or its deployment to your guests, our team of experts is at your disposal to answer your requests, whether they are technical or not. Efficiency is our keyword! Just contact us.

Mobile applications are particularly intuitive and create the little extra that makes the difference. And a pharma event app is great ally to make you stand out! In short, choosing a mobile application for your event means peace of mind thanks to its ease of creation, but above all, it allows you to keep a link with and between your participants, before and after your pharma event. Isn't it the wish of every organizer?

Many people have never heard of the expression "hybrid event" so they're asking themselves: "What is a hybrid event?".

Let’s dive into the answer now… If, for example, there is an in-person event with lots of different speakers on stage but also a few people in the audience, then there might still be a majority of people participating from home. Which means they are mainly a virtual audience with some live, in-person interactions. Or in some cases, it might be useful to have an exhibition be partly offline but for a large part of the audience, it will be live-streamed. There is a physical audience and an online audience coming together and they are all from various locations and are not in the same place.

So the short answer is: Hybrid events are a mix of live and virtual events.

Why should you try out hybrid events?

Hybrid events are more than just live-streams where you have a speaker in a little window while he’s explaining what is shown in his slides. You can expand your conference with a live broadcast and have a much better engagement when the audience can instantly interact with the presenters since it’s not static. Moreover, if you’re doing it this way, you can reach a much wider and more international audience since traveling is not a necessity anymore.

It is important that you make your event as interesting as possible, though, because it is too easy for them to just leave the event which can be done as easily as clicking the “x” of the software tool window. If you make your event interactive and entertaining, the audience won’t leave.

How to practically guarantee the success of a hybrid event

Dynamic images and angles

Using just one camera and showing the presenters just from one angle can make the presentation too boring. That is why it is important, to have 3-5 cameras and have them shoot from different angles. By creating some dynamics, the viewer will feel closer to the scene and more engaged. Showing everything from multiple angles will make your audience stick to the presentations.

Add interactive elements

A hybrid event is not the same as watching TV. In contrast: the live-event audience is ready to take action and ask questions or participate in a poll, a quiz or a brainstorming session. This can be done using Twitter or by giving them a URL where they can engage with a poll or quiz.

If you are planning a hybrid event, it is crucial that you’ll put in some thoughts about how to engage with your audience and what platforms or websites to use for it.

Priority Management

There are several differences in priorities between face-to-face and virtual meetings. In face-to-face meetings, the priorities are, in order, content, networking and entertainment. For virtual events, the focus is on generating meaningful interactions, followed by entertainment and finally relevant content. Now, for hybrid events, we need to find a balance between these two worlds to satisfy all audiences.

Limited time frame

It can be a lot of fun to participate in a hybrid event with lots of people from anywhere in the world. This special feeling of watching something on your own while still being simultaneously connected to other people gives the audience an energy that should be carried over through the whole event.

That is why it is important to have a time limited event which is not too long - most successful events take around 2 hours - an attention span which is acceptable for an online audience, especially when it is about something they love and care about.

Entertainment factor

You should not underestimate the entertaining factor an online event needs to have. Just like a talk show on TV has a moderator who leads the discussion in the right direction and and some guests who are pro or con against something, you also should set up your event in a way that people will feel entertained.

If it works on TV and the concept has been proven again and again, then you know that this is what you should be doing yourself if you’re hosting an event.

Room Adaption

It is important to find a room that can be adapted to accommodate all the technical equipment (control room, technical team). But you also need to configure the room in such a way as to be able to render a beautiful finished product on the screen (location of cameras, circulation etc.).

A clearly defined subject

Going back to that concept of a talk show, it is also clear that you need to have a topic to talk about with your audience. It cannot be too broad since the talk will be going in all directions that way. It needs to be very specific and you need to have guests that are experts in that clearly defined area of expertise.

That is how you can create something that will have a lasting impact on your audience and that they will really enjoy because they’re learning something valuable.

The benefits of hybrid events

The advantages of hybrid events are numerous. They combine the advantages of digital with those of a traditional physical event.

Indeed, thanks to digital, you can gather as many people as you want. People who are coming from all over the world! There are no constraints of number or space. Anywhere, anytime, people can participate in this type of event. Moreover, another important advantage of a hybrid event is its quality-price ratio. Instead of organizing several trade shows in different cities, a single hybrid event can bring together all your employees, customers and partners.

Secondly, the hybrid event is a great alternative, a great advantage in CSR. Overall, the organization time is also shorter. Hybrid events save time, energy, resources and efficiency! However, a hybrid event also requires creativity, to create real added value! This type of mixed event is still in its infancy. Without forgetting, to add the advantages of the physical:

• The friendly side
• The humanity
• The personalization
• The physical, tangible memories
• Double event

By working on different aspects, both on site and remotely, this double event will create several effects:

• Expand the visibility and number of participants of your event;
• Maintain a good level of attention and involvement;
• Increase engagement;
• Create a lasting impact.

Indeed, as we have shown, the hybrid event is an event format that is both economical, ecological and, above all, more and more attractive and qualitative! Even exceptional.

Hybrid events optimize everything: the venue, the equipment, the catering, the additional services... Unlike a classic or 100% digital event, everything makes sense again.

Engaging the public

Finally, it is very important to understand the subtleties of a hybrid event and to propose solutions accordingly! Indeed, too many people still think that engaging an online audience during a hybrid event is the same as a traditional online event. However, it is different in many ways.

This is why we have created the "Digital Event Experience"! This type of event is a hybrid, since there is a digital part - virtual platform, videos on TV sets and digital animations - and a physical part - with our customizable boxes received directly at home!

You now know what a hybrid event is. This type of event has many advantages and can be used for both private and corporate events. To take advantage of our expertise for quality hybrid events, don't hesitate to contact us!

How to generate revenue from hybrid events

Do you sell tickets? Do you finance your event with the support of sponsors? Revenue opportunities are multiplying with the arrival of hybrid events.

Each virtual event platform has its constraints, but some can accommodate an unlimited number of guests, and therefore offer many more tickets than there are seats in an amphitheater. On the ticket sales side for people who will be on site during the event, there is an opportunity to create a completely VIP experience, due to the small number of people who have access to the event room. Table service, gourmet meals, privileged access to a celebrity, these are all advantages that make this type of ticket all the more valuable (and therefore increase their price)!

On the sponsor side, we are talking about an even more important outreach opportunity. In addition to attracting larger budgets, these visibility opportunities will certainly create a lot of excitement from different companies who see a greater marketing potential.

Conclusion:

What is a hybrid event? It’s hard to beat a physical encounter when you’re organizing a conference or a seminar but a hybrid event can very well attract more people than your physical location can hold. Which means next time, you might be getting a higher number of people who will be attending the live event instead of just sitting in front of their computer. In that case people who could not attend might still want to travel to the physical location the next time.

What are Hybrid events?

There is a mix of audience participation, but a sizable portion of your audience participates virtually. This could be a live session that is live-streamed to a larger audience, or it could be an exhibition where suppliers have a presence both online and offline. Hybrid events are, quite simply, a mix of live and virtual events.

Why do you need this?

If people want to interact in person, a hybrid event allows them to do so. A hybrid events platform allows people who would otherwise be unable to attend due to health concerns or travel constraints to participate virtually.

What tools do I need to run a Hybrid event?

You may be familiar with these tools depending on the nature of your event. However, each one of these tools addresses a critical aspect of your event and will ensure the success of your virtual event.

A platform for virtual events

Your new virtual location - where attendees will interact with your content, sponsors, and one another. The expertshare virtual events platform features a host of powerful tools to create a successful hybrid event.

Tool for networking and community building

Make combined events a reality by establishing valuable one-on-one connections.

Tools for live streaming

Your content (and how you present it) is your event; make sure you know which tool is best for you.

Tools for participant engagement

To keep attendees interested and engaged, include an element of fun and activity.

While the current surge in interest in hybrid events is due to travel restrictions and social distancing, people will continue to have varying desires for meeting in person, whether it is due to safety, schedule, or travel reasons.

Or perhaps they are willing to take part in your event but are not yet committed enough to take time off from work and book a flight. The brilliant thing about a hybrid event is that it allows you to create a specifically aimed experience for industry attendees who attend in person, as well as an interactive, appealing experience for everyone who is getting to know you.

A hybrid event, in essence, allows you to expand your attendee pipeline by providing a reduced effort and committed way for people to learn about — and take interest in — your organisation. For this purpose alone, our industry should take into account hybrid events as the future of events, not as a short term solution to a pandemic.

Implications for audio-visual

A hybrid event involves many audiovisual considerations. It is necessary to think about it according to the people in the room (background music, visual of the event, microphone of the animation...) but also according to the virtual platforms (transmit the sound in an interesting way for the people who attend the event from their home).

This is a big challenge of the hybrid event. It requires a lot of thought and discussion with professionals to ensure that the event is accessible, but most importantly, enjoyable for everyone. Being well prepared in advance can avoid technical disasters.

Current sitation with events

Since March 2020, we have seen many events go virtual. Trade shows, sporting events, concerts and other physical events have been interrupted during the COVID-19 pandemic. Some events have been transformed through digital. Others were postponed or cancelled.

But now that millions of people are vaccinated, companies are starting to see the light. In fact, Google and Facebook have just announced that their employees are returning to the office. 100% telework is not an option considered by these giants. That's why we can think that it will be the same for most companies.

In this way, new perspectives are underway to bring physical events back to the heart of communication strategies. As virtual events have gained a lot of ground in the event industry over the last year, a number of advantages and best practices have emerged.

With this in mind, marketers are now planning hybrid events for the future. In fact, Google has announced new approaches to working in the office. In particular a hybrid approach to work for more flexibility of its employees.

The objective of these hybrid events is to converge physical and virtual events. This practice is also called "phygital" events, which is a contraction of the words physical and digital. Hybrid events are therefore the new trend for the coming months and years.

Keeping the benefits of virtual events

So how can organizers keep the benefits of virtual events for their physical events? We present the trends of hybrid events as well as concrete examples. With a hybrid event, the benefits of digital experiences are combined with physical events.

More concretely, hybrid events include a physical presence at a venue and a live virtual presence. This fusion of experiences allows the audience, wherever they are, to participate, learn, interact and engage. For example, a television show can be considered a hybrid event. On one side, we have physical people on a TV set, on the other side viewers behind their screens.

Generally, this fusion of experience is made possible by the implementation of a digital event platform. These platforms are the new communication channels for corporate events. Your event relies on the internet and video streaming to broadcast your content to a more distant audience.

However, there is no set rule for what a hybrid format should be. These events are adapted to your audience and your objectives. Here are some of the advantages:

AN INTERNATIONAL SCOPE

It goes without saying, as we have seen with purely virtual events, that the Web presents an opportunity to go anywhere in the world. We are talking here about an audience that can be international, but this is also the case for the speakers. We can invite speakers or special guests to our hybrid event, without having to pay for airfare and accommodation.

CONVERT THE EVENT INTO WEB CONTENT

The hybrid formula makes it possible to record the event without having to make any additional efforts. The photos, videos (capsules or clips of the event - performances, animations...) and surveys can be directly transformed and used as content for the website, social networks, etc. Compared to a 100% face-to-face event, the entire event can be reused afterwards.

COLLECT CUSTOMER DATA

More and more companies are turning to "first party data," the in-house management of customer databases. Not only does the hybrid event allow for online audience data to be stored, but it also makes it easy to conduct surveys and collect information through the company's web platforms, which speeds up the collection of information for the company's database. This is also an aspect that can facilitate the sale of sponsorship: a concrete information base of people attending the event.

EVENT DYNAMISM

The hybrid event allows you to benefit from the dynamism of a face-to-face event: a crowd, people, applause, enthusiasm, and the excitement of the presenters, which can be felt even on the screen. This is an advantage to exploit.

AUDIENCE CHOICE

The public has the opportunity to choose between an on-site presence or a virtual presence. This option is well received by the guests who sometimes have personal obligations (children, complex schedule, appointments). The public can thus choose their involvement in the event according to their desires and practical preferences.

The challenges of hybrid events

We often hear that hybrid events are the best of both worlds. However, we must not forget the challenges and implications they bring.

BUDGETS

By splitting the event's audiences, one can necessarily expect to increase the budget. In addition to the cost of hosting people in the room (drinks, appetizers, furniture, service personnel...), you have to think about the technological aspect (equipment, technical assistance and support, webcasting platform...).

MANAGING TWO AUDIENCES

Another challenge is not to leave out one of the two audiences in the animation of the evening. The event must be made dynamic and relevant to all, and this throughout the event. Of course, entertaining an audience in front of a camera or on a stage is not the same as in person. You have to find a balance with techniques adapted to the reality of the hybrid event.

INTERACTION

For a hybrid event to be relevant, it must be interactive. It must include audience participation. Although this is sometimes easier in person, the wave of virtual events has recently shown us that it is just as possible in virtual (networking, surveys, public comments...). Now, the two audiences need to be brought together to ensure interaction between the two, in order to create a certain fusion and synergy. We can think of games, audience voting, some technological tools...

Why organize a hybrid event?

First, we explained why physical events are coming back soon. Then, what a hybrid event represents in the current context. Then, it is appropriate to first determine the advantages of digital events. Then, to see how these advantages can be combined with your physical events.

Here are the advantages of digital events:

• increase the audience of your event
• ensure greater networking for your participants
• collect feedback more easily
• generate leads
• provide unique experiences
• save money
• boost your participants' engagement
• reduce your ecological footprint
• measure your KPI's
• Enhance your sponsors

All these benefits have been observed in the last few months. Of course, virtual events cannot replace a physical event. Events are about bringing people together. The relationship is the strongest value of this business.

That's why these advantages will be combined with physical events. But how? We observe some limitations to physical events. We list them below. These limitations can be overcome by digital solutions:

• the space of receptive venues can be limited due to sanitary measures.
• the flexibility of telecommuting may prevent the gathering of all participants
• corporate budgets may be reduced
• many people may still be reluctant to travel and gather in groups
• logistical complexities can be a barrier to organizing events
• certain event profiles can taint a company's CSR
• the ROI of these events is more difficult to identify

Conclusion:

Leveraging the advantages of digital to build hybrid events will allow event organizers to properly maintain their event communication strategies. Communication is a way to make your event known. Prepare this communication at the time of the elaboration of your strategic objectives. The creation of content and defining its applications is a work of anticipation. The more anticipation you can build, the more successful your hybrid event will be.

A webinar is a type of virtual event. Given the development of technology, virtual events now offer a lot more than just a simple one-sided digital presentation. A physical event is now being replicated online! This means that numerous sessions with various elements such as networking rooms, virtual booths, and information desks are available.Webinars are still a staple in the industry, they form one element of modern virtual events. This can often make it challenging to distinguish between a webinar and a virtual event. Let’s outline the differences between the two.To begin, here are the definitions:

Virtual events:

A fully encompassing virtual event goes beyond providing just one element. It offers multiple components and sessions over a much longer time frame.This can be anything from tutorials and networking, to product launches and conferences. Every event will have its own identity, it is important for you to identify which components will provide you with maximum engagement.

Webinars:

Short for web-based presentations or seminars, a webinar is an interactive way for you to connect with your attendees in a private setting that emphasises learning. The normal procedure is for a host to be joined by one or more presenters to discuss a topic for a set period of time.Now that we’ve got an understanding of the concepts of a virtual event and a webinar, it’s time to dive into the main differences between the two.

Webinars aren’t events that we are accustomed to

A webinar is a virtual event as it involves people interacting in an online environment. Virtual events are multi-dimensional, and whilst they will most likely involve plenty of webinars, their scope goes beyond that. The scope of a webinar is much narrower than that of a virtual event, and that’s why marketers use them for more specific purposes from product training to classes.

Webinars have a much narrower scope

Yes, the size of a webinar can be in the hundreds but when we compare this to a virtual event there is a big difference. Because the latter has a much bigger bandwidth, and with that comes a bigger audience. Virtual event attendees are going to be attending the event for multiple reasons compared to webinar attendees who have one specific need in mind.Whether that’s for networking or virtual booths, the diversity that comes with virtual events opens it up to a lot more attendees.

It’s harder to express your narrative with a webinar

The different elements of virtual events make it a lot easier to express your narrative both for the brand and the event itself. Compared to a webinar which is just going to be a presentation with a speaker and some interaction from whiteboards and surveys, virtual events allow you to go further.The different components of a virtual event provide a lot more opportunities to portray yourself and in turn, your attendees will get a full brand experience of everything that you have to offer.

Webinars give attendees less freedom

When it comes to virtual events, attendees can pick and choose what content they want to experience. Maybe they’re there for the networking, or maybe they’re there for the exhibitor booths. Whilst webinars are always popular, there are plenty of other reasons as to why attendees want to attend events.For marketers that means greater engagement, and for attendees that means the freedom to attend what interests them the most. It’s also worth noting that a lot of virtual events offer webinar recordings on-demand during, and after the event.

Webinars don’t have the same amount of engagement

Ensuring that your attendees are always engaged is a lot tougher when it comes to virtual events. That’s why it’s about giving them different options. What we see with webinars is that their rigid structure is often a deterrent for attendee engagement. Options are limited and with this, it becomes much harder for attendees to interact and communicate.Now compare this to a virtual event, which also offers live questions, concepts, and experiences, you can see how and why it’s a lot easier for attendees to immerse themselves in the virtual event.Beyond the basics, webinar platforms will also offer visual elements including live streams, presentation sharing, surveys, and live chat. The presentation is usually followed by a Q&A session where the audience can ask questions like these:

Do I need a recent computer to listen to a webinar?

No, it is not required. However, be sure to close any applications that are open on your computer. Of course, Internet access is also required.

What if I have a problem reaching you?

A phone number for technical problems will be provided to you along with your link. You will also be able to get direct assistance from the technical support of the webinar service we use.

Can I connect with my tablet or smartphone?

Yes, as long as the internet is accessible on your devices.

Types of webinars and objectives

There is a wide range of possible topics for webinars. The important thing is that the content should add value to the participants and not be a sales pitch in disguise. Topics can be divided into several types, each related to different areas of expertise and objectives.A well thought-out webinar usually involves a special speaker. The organization is not a full expert on the subject and often calls on a third party who is an expert in his or her field. The target group consists of existing and potential new customers. In addition, the dissemination can include a case study.The participants can compare themselves to the given example and discover how a solution works in a practical case. According to Webattract, this method is very effective and is a favorite among marketing and sales webinars in America. "Know-how" are also popular types of webinars for marketing and sales. A marketing agency may in a webinar cover the basics of SEO or explain things about lead generation.

Webinars for training

Training is also increasingly done online, via a webinar, for several reasons. First, for professionals in different fields, they can easily get "personal training" (PT) points for their work. Training is also used for (software) demonstrations of products already purchased to support customers, such as a CRM system.There are also product demonstrations that are used as a marketing tool to encourage participants to buy or to maintain the relationship with the customer. Think for example of a stock market analysis for private investors or an explanation of the optimal use of an online job board.Finally, webinars are also often used for internal communication. Especially for companies that are not geographically close to each other or that have several offices. A webinar is then an effective solution to communicate and retain knowledge. The topics are mainly topical, such as a periodic update on the company's situation or new developments.In addition, webinars also provide excellent training opportunities for employees. Remember, individual computer access is essential for internal communication.

Characteristics of choosing a good topic

A webinar presents a solution to a target group that has a specific problem and is looking for a particular (new) solution. If the webinar promises to solve the problem, this motivates them to participate in the webinar (the "What's in it for me?" principle). So be sure to find out who belongs to this target group and what they are missing.This can be done by interviewing them regularly and/or by creating "buyer personas". Research on social networks can also tell you a lot about the questions the target group has. In addition, a successful topic must meet the following conditions:

• Enough content to talk about
• Interesting to the target group
• Relevant to the target group
• Concrete and specific

To simplify the selection of an appropriate topic, it is also possible to use one of the topics suggested from a previous webinar survey or during registration. It is not uncommon for webinar content to be modified later based on feedback from registration forms. Finally, marketing and sales data on the interests and needs of the target group can also play a role in determining the topic.When a topic meets the above conditions over a longer period of time, one may choose to repeat the same webinar (periodically). This is especially the case for (software) demonstrations and marketing topics. Repeating topics is effective and saves time and money on development.

Choosing the right platform to host your webinar

To begin, you'll need to decide how you want to deliver your webinar. You and your team need to consider what the objectives of your webinar are: do you want to educate your customers, generate sales or develop leads? Your goal may be something else entirely.Here is what to consider before choosing a platform for your webinar, with different use cases.

Recurring product demos and lead generation

If you want to generate leads and hold scheduled demos, you'll need a platform that can schedule your webinars. Some platforms offer online hosting solutions that will allow you to run automated webinars, and even create a series of webinars to nurture your leads. In this case, opt for a webinar platform that has built-in analytics that can provide you with data that you can refer to later for your marketing strategy.

Content marketing

Adding webinars to your content strategy is a great idea to attract and retain your target audience. Live streaming will benefit all participants, and you'll want to make sure the platform you choose has real-time software to make your move.

Customer training and Q&A

If you're looking to train your customers and answer their questions, webinars are definitely a formidable solution. Your webinar platform will need to be equipped with features that allow you to submit questions so that your audience can engage with you directly. Another handy tool your platform should offer is screen sharing capabilities, especially for customer training. This way, you'll be able to walk your customers through each of your actions, step by step.

Education

Webinars can be a great way to educate your audience. The platform you're looking for should be able to lock your courses behind a paywall and set up automatic redirects at the end of each session. This way, students will be able to register for the next course within minutes after each session. If you plan to host educational webinars, make sure your webinar platform allows for polls during your session. These can be a good way to measure understanding of your key learning points.The top platforms for hosting webinars right now are Livestorm, ClickMeeting, Zoom, and GoToWebinar. Aside from the types of webinars you want to run, which we've seen above, there are other key factors to consider: how many participants are expected? What features are offered? Is the platform easy to use? And then there's also the question of price, which is not to be overlooked.

Find your team

You may be the person in charge of planning the webinar, but you'll need a team to fully implement your project. Generally, a webinar needs at least one presenter or facilitator, and at least one guest, which will bring more dynamism to your online conference.Your presenters and guests should add value to the presentation. You can strategically select people based on their complementary skills. For example, if you're hosting a customer training webinar, you may want to invite a member of your product team to inform your customers of a new feature. Adding quality members to your webinars can add undeniable value to your audience and help you build strong relationships with participants.Always have your team of speakers do a dry run before the big day, to break the ice and make sure everyone is comfortable during the webinar.

Prepare your content

After you've chosen your team, it's time to create content based on the type of webinar you want to host. Will it be a PowerPoint presentation and a presentation with just the main presenter in close-up? Or maybe you want to do a live Q&A panel? Either way, you'll need to produce the right content with the best possible resources.For example, if you are using PowerPoint, you will need to create your own presentation. Make sure the slides you choose focus on your key points, but do not include text. These slides should be visually appealing and include interesting graphics and images.When planning your content, try to make it as engaging as possible, as the audience does not always pay close attention. Studies have shown that the average viewer only remembers an average of 4 out of 20 slides during a PowerPoint presentation!If you're hosting a discussion-style webinar, plan your speakers' time and interventions and remember to leave time for questions from the audience. Once you have your PowerPoint, videos, and polls ready, you are ready to present your webinar.

Promote your webinar

Promoting your webinar is one of the most important things you'll do. Today, you can easily reach your target audience by promoting your webinar on your social media accounts. In addition to that, planning to send promotional emails and integrating a registration form on your website will inevitably increase the number of participants.To make sure as many people as possible have a chance to register, you need to let people know where to find your registration page. We recommend sending your registration link by email, along with a list of organizers, guests and participants. Adding banners to your main website and integrating your registration page into your website or other communications materials can be a useful way to generate interest.For example, the next newsletter you send out may contain a link to your webinar registration page. Better yet, if you're planning a long-term webinar strategy, you can set up an influencer marketing program with industry experts. Building close relationships with these experts can be a great technique to get more registrants. This way, you can also promote your webinar on the influencers' networks and media and benefit directly from their subscribers.

Prepare your technology equipment and materials

Setting up your equipment is the final step in your pre-webinar preparation process. Be sure to use a high quality microphone and video camera. A poor audio feed will cause the audience to tune out. Shotgun mics are great, as they focus on your voice while cutting out extraneous noise.You can control your recording settings by choosing a soundproof location away from ambient noise. Try to include plenty of natural light in your shot and invest in quality lamps to ensure good lighting. Do a final technical check of your webinar to make sure everything is working as it should, and always have a spare computer available in case of failure.

Conclusion

Key TakeawaysWebinars are great as either a marketing or information delivery tool, but they aren’t events in the classic sense of what we know an event to be. Virtual events offer a lot more flexibility and with that comes a greater opportunity to engage with your attendees and provide them with a better experience. Ultimately, it all boils down to your needs and your marketing objectives.You've done everything you need to do to prepare the perfect webinar. You've got the best speakers, you've checked your materials, and you've completed the promotion process. All that's left is to move on to the presentation.After the webinar, don't forget the follow-up. Webinars are obviously a great sales opportunity, and you don't want people to forget about you once the webinar is over. That's why it's essential to keep in touch by sending a thank-you email, as well as collecting feedback from participants so you can organize better webinars in the future.

Before we talk about advantages, let’s clarify what a virtual event platform is.

The world of technology has been updating at a lightning speed over the last few decades - do you still remember those ultra slow modems with 2400 kbs which we used to connect to the Internet in the 90s? That is a time that none of us wants to go back to. Nowadays, the Internet speed is really ultra fast.

But just like back then, we are at a crucial time of change in our technological lives. Yes, the pandemic made us switch to virtual events faster than we normally would have, but let’s be real: This change was inevitable. We only have 24 hours a day to do everything, so can virtual events make our lives more flexible? Of course, and that's why we're switching to virtual reality.

What is a virtual event platform?

A virtual event is a general term for attending some kind of organized chat or online meeting. It can be something personal like a baby shower or a corporate career fair. Virtual events are held on a virtual event platform and have many advantages for your schedule.

Some people might think that virtual events are not as personal as physical events, and I might have agreed with you last year. But the truth is that virtual events can be even more personal with new technology that makes the event interactive.

What do you need to look out for when you are looking for a virtual event platform that should suit your needs?

Easy usability

Customers want to use platforms which are easy to understand and which can be used intuitively. No one wants to read a 150 page manual, first, in order to understand how certain things work. If the platform is too cumbersome to use, it will create friction with attendees and with your own team, so make sure that you choose a platform that gives people a great user experience.

If you have created a shortlist of the best software platforms then you need to evaluate the user friendliness. Is the login process easy enough or do your attendees have to face many obstacles before they can finally listen to the keynote? Test it yourself and look if it’s working well on all devices, not just your laptop. Nowadays, it is very important that the virtual event platform works well on mobile since most people will be using their smartphone to access the content. Better than a responsive version of it is a full mobile app.

A mobile app will ensure that you don’t create any barriers for your attendees and that they can truly enjoy your event. It also helps your team to make everything run smoothly. Another thing you’ll have to think about are the other marketing tools and the CRM - everything should have an option to be easily integrated into the virtual event platform. You need to check in advance if it offers all the functions you need. This is especially true if you are offering interactive parts which will make people feel like they’re attending a real in-person event.

Scalability

If you are running a big trade show with a global audience, you need to be able to handle thousands of guests. You don’t want to have people running into problems when trying to join your virtual event or when they want to watch and interact with your video presentations.

Large events with lots of people require a virtual event platform that is catering towards high capacity events. In case you are not sure about it, you can always contact their service team directly.

Smaller events can usually be handled more easily. If you are expecting just a handful of attendees, instead of hundreds or even thousands, you don’t really need to worry about scalability since you can just use a scaled-back virtual event platform. A feeling of intimacy and coziness are more important in that case.

Customization of the virtual event platform

A great way to offer something that differs from the virtual events others are holding is to create something that is a great experience for your attendees. And that means you should have a tool that will let you customize every single aspect of the virtual event platform of your choice.

You’ll need a highly customizable tool if you want to have a fully branded version of your virtual space. You want a platform where you can change all the colors, their imagery and the whole look and feel of the space where your attendees will meet. This makes it fun and intriguing for them, instead of having something that’s uninspired or even ordinary.

Also, with regards to sponsorships or exhibitors, lots of customization options will be great since you can offer them something that they can use to stand out in your virtual space. It can be something like moving content, logos onstage where the main speakers will be discussing the topics and even branded banners.

The world is your oyster

If the pandemic reminded us of anything, it was the importance of people. Relationships and feeling connected to people help us have a happy life. One of the main advantages of virtual event platforms is that they connect us with everyone in the world.

In your personal world, virtual events include all your family and friends. For example, some members of your family may live in Australia and others in Europe. If you want to celebrate a family event, it makes much more sense to move it to the Internet. You can create memories online by taking screenshots or recordings and preserve them forever. No need for magic, just a virtual event platform.

In your corporate world, virtual events open many doors. If you use virtual event platforms you can move your company will feel the advantages of a global company:

• You can hire employees from anywhere in the world, giving you a more skilled workforce.
• You don't need to pay for a venue for your events, so you can reduce overhead.
• You can redirect your revenue to develop other areas of your business.
• You can market your event globally, so you sell many more tickets.
• You can ask guest speakers from any country to make your event more diverse.
• Don't forget that many businesses are also moving to virtual event platforms today, so you need to compete with them. If you stay in the past with only physical events, your customers could be left behind.

Marketing opportunities

Marketing a virtual event is easier and more cost-effective than physical events. One advantage of using a virtual event platform is that you can share clips from the event directly on your newsfeed. You don't need to organize a camera crew to take videos and photos of the event. You could post live snippets of the event or clips afterward to show people what they are missing.

Read also: How to promote a virtual event on social media

In addition, virtual events market themselves. They have many advantages for the guest, such as:

• Virtual events save time, as you can host them from your own home.
• They save guests the cost of traveling to the event.
• Online events allow everyone to attend despite COVID-19 restrictions.
• Be sure to inform your guests about the advantages of virtual events when sending marketing emails.

More networking opportunities

How many times have you been to a physical event and you meet someone, get to talking and share a mutual interest? But the next thing you know, the event starts, you part ways. You have no contact details for them, so you miss the networking opportunity. That's happened to me a lot, but virtual events are here to save the day.

Virtual event platforms have a lot of advantages in terms of networking. Many of the virtual event platforms provide contact details for each attendee. You can hover your mouse over their image and see who they are and get a link to their contact details. This makes networking opportunities after the event much easier.

Also during the event, you can use the chat feature to have one-on-one conversations with guests. Smaller meeting rooms also leave room for more intimate discussions.

Additional branding options

Another advantage of virtual event platforms is that they allow you to customize your brand.

Just like a physical event, with decorations, signage and posters, virtual events are also branded. You can use your brand colors and logo on the event home page so that your attendees associate the event with your company. This will make the event unique to you and not just a black and white screen.

You will save money you would have spent on physical branding by moving virtual. Also, your event will be more environmentally friendly as you will not need to use paper for branding.

You can also use your sponsors as part of your branding so that they also have a presence at the virtual event.

Improved feedback collection

Virtual event platforms often have built-in systems that allow you to easily collect feedback.

You can create a post-event survey for your event to see what your guests have to say. Sure, at a physical event, your guests may complete a virtual survey, but when they're already on their devices, they'll be more likely to participate.

In addition to guest feedback, you can collect analytics from the event to see how it went. This will help you create a budget for your next virtual event, as you will know where the money was well spent.

Gathering feedback will be a great advantage for your next virtual event, as it will help you see where it went wrong / right. The virtual event platform will also interpret the feedback for you so you know exactly what to do. Virtual feedback is also easy to share with your colleagues.

Ready to use a virtual event platform?

I'm sure after reading our 5 advantages of virtual event platforms, you're ready to move online. Check out expertshare's virtual event platform if you want to organize your own virtual event.